Our story

Built by people who've been the merchant.

Cart Transformation grew out of a simple observation: most agencies fix the ads and forget the checkout. We built a studio to fix the part that actually closes the sale.

TEAM STATS

Founded 2026
Location SG 319261
Parent co Flowdaptor
Team Small · Senior
Audit cost Free
Lock-in None
Local first · No lock-in · Honest scopes · Senior team · PayNow ready · WhatsApp flows · Flowdaptor AI · Free audit · Local first · No lock-in · Honest scopes · Senior team · PayNow ready · WhatsApp flows · Flowdaptor AI · Free audit ·

A Flowdaptor venture. Founded Singapore · 2026.

Cart Transformation is a specialist brand from Flowdaptor — a Singapore-based AI automation studio. Where Flowdaptor builds the infrastructure that makes businesses run on AI, Cart Transformation applies that same engineering rigour to one specific problem: the revenue merchants lose between "add to cart" and "order placed".

We started because Sarah had spent a decade running e-commerce businesses and knew exactly what a bad checkout costs — not in theory, but in real, daily, measurable lost revenue. When she joined forces with the Flowdaptor team, the combination became obvious: merchant experience plus production-grade AI automation, applied to cart recovery, checkout optimisation, and conversion funnels.

We're small by design. The person who audits your store is the person who fixes it. No account managers, no hand-offs, no junior teams running your work while the seniors take the credit.

Flowdaptor A Flowdaptor venture AI automation · Singapore
What we stand for

Principles that keep us honest.

🗺️
Local first
Born and run in Singapore. We know PayNow, GrabPay, WhatsApp commerce, and how SE-Asian shoppers actually buy — without needing it explained.
🔓
No fluff. No lock-in.
Plain reporting, honest scopes, and work you own outright. We earn the next project by doing good work, never by trapping you in a retainer you don't need.
📈
Invested in your numbers
We treat your conversion rate like our own. If a fix won't move real revenue, we won't sell it to you. The audit is free precisely because we want to be honest before we start.
The team

Senior people. No hand-offs.

CS Chong
CS CHONG
CEO · Co-Founder
Solutions architect behind every conversion system we deploy. Leads scoping and turns messy problems into production-ready automations.
Meng Wee Tan
MENG WEE TAN
Co-Founder · Engineer
Two decades across enterprise software, fintech, and AI. Builds the checkout and recovery infrastructure that works in production, not just demos.
Kevin Chua
KEVIN CHUA
Project Director
15+ years in technology programme management. Keeps every engagement on track from scoping to go-live across Southeast Asia.
Sarah Nguyen
SARAH NGUYEN
E-commerce Lead
Ten years building and operating e-commerce businesses from the merchant side. She knows what a broken checkout costs because she's lived it.
2026
Founded in Singapore as a Flowdaptor venture
10 yrs
Real merchant experience on the team
Free
Cost of your first audit — we earn trust before we earn fees
Let's find what your checkout
is costing you.

A free, no-pressure audit. We look at your store and tell you honestly where the biggest wins are — no obligation to go further.